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Website Optimization: Small title changes - great effect!
Ensure that all pages of your site have descriptive titles! Many
spider engines place particularly high emphasis on text in titles,
which leads to a better ranking of your pages.
Another method is the placing of the main keywords in titles. Avoid
titles such as
<TITLE>Homepage</TITLE>
The following title would be much more suitable:
<TITLE>Brown Ltd: Wide range of cars on offer, e.g. BMW,
Audi, VW</TITLE>
This title will lead certain spider engines to give your site
a higher weight in searches for any of the above terms, which is
likely to result in a better ranking. As the titles are included
in the result pages of spider engines, potential visitors know exactly
what you are offering. If you do not enter a title, your website
will be listed in the result page with <No Title>, which is
surely not going to attract any visitors.
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